Barn conversion Mood board

Injecting the dreamy Soho Farmhouse feel into your home.

Farmhouse chic has exploded in recent years and we have the amazing online presence of the artfully decorated Soho Farmhouse to thank for it. If you’ve had the pleasure of visiting it, or any Soho House location – you were swept away by the unique atmosphere that each club exudes. Pairing elements of classic British country style with bold splashes of urban-industrial chic, Soho Farmhouse has become shorthand for an eclectic aesthetic that elevates rural charm to five-star luxury. With inspiration like this, why shouldn’t you create the dreamy and serene space you long to return to each day in your own home?

Soho Farmhouse is set across acres of rolling Oxfordshire countryside in Great Tew, near Chipping Norton. Just a 90-minute drive from London, it is become a firm favourite with creative professionals looking for a tranquil country escape without sacrificing all the luxurious comforts of home. Soho House & Co have clubs worldwide and are masters at distilling the essence of a city and using it as the foundation for the design of their clubs.

Contemporary cottage country kitchen interior renovation

Comfortable by design.

The original Soho House is in London’s Greek Street oozes English country charm, and even though many more properties have since been added to the portfolio in a variety of different building types, the principles remain the same: to work with the history of a building (and its environment), introducing interior elements that are in tune with its vibe. This approach makes every Soho House different, even though they share a common creative ethos. Soho style is a masterclass in how using a harmonious mix of items – new and old, characterful and quirky – can combine to produce a calming and serene whole.

Soho House & Co, founder Nick Jones, claims that the goal for the design of his properties was to create an ‘atmosphere’ even when no-one was in them – something that’s certainly a feature of Soho Farmhouse. Here, the aesthetic is very much a blend of authentic Cotswold tradition – honeyed stone, barns and boathouses – and smart upstate New York cabin culture emphasises the history of the area whilst reaching a worldwide clientele. The exteriors reflect the vernacular tradition of this remarkable AONB and exude plenty of rural character, while the interiors showcase a mix of contemporary designs and antique and vintage pieces.

The overall effect is a home-from-home ambience but with the finesse of a boutique hotel. Informal interiors rule; the public areas – bars, restaurants and leisure areas – feel low-key, emphasising the quiet grandeur of their structural features, including steel frames, exposed timbers, Crittall-style glazing and cobbled floors. Interior furnishings are, above all, comfortable, juxtaposing old and new furnishing pieces, mix-and-match fabrics and muted colour schemes. Guest accommodation almost feels accidental, created out of various outbuildings – it’s a million miles away from the extra sleek, high polish, ultra-contemporary interiors that became the ‘norm’ of high-end 5 star hotels. But the carefully considered details of Soho Farmhouse take elegant comfort to a whole new level.

Distilling the elements of style

Although each area of Soho Farmhouse feels distinctly different, there are some common themes that unite the overall vision. The colour palette is based on natural hues to help connect the interior to the Cotswold landscape beyond – muted blues, greens and greys are spiked with splashes of orange, pink and red for a harmonious result that has character and warmth. Natural Fabrics are used to reflect these intuitive tones and are primarily linen, wool and cotton and velvet. In some cases, contrasting textures provide a subtle pattern, while elsewhere lively prints or weaves add a focal point.

Cottagecore mood board interior design

We love it when clients task us with creating spaces that are designed to provide a backdrop for reflection, relaxation – or fun! By researching the context and taking our inspiration from the natural environment, we can root the interior more successfully in its setting, seeking out the colours and tones of fabrics and materials to marry the ever-changing local scenery like an artist sets his brush to canvas.

Creating a home that’s perfectly ‘you’.

Our interiors team can create a unique, bespoke scheme that not only incorporates the colours, fabrics and furnishings you love, but one that perfectly captures what comfort and function means for you. By taking the time to understand what makes a space luxuriously comfortable for you, we can craft a design that will delight for years to come. We provide Interior Design services throughout  LondonSurreyOxfordshireBuckinghamshireBerkshire and the Cotswolds. Find out more about how we work or simply get in touch for an initial meeting with our Interiors Team.