Discovering The Hidden Potential
At HollandGreen, we’re often asked when the best time is to bring an architect into a project. Increasingly, our answer is: much sooner than you might think.
Some of the most successful homes we’ve helped to create began with a conversation well before the keys were even handed over. More and more, our clients are inviting us into the process from the very first viewing — not just after a purchase has been made. And it’s making all the difference.
In this piece, our Partners Stephen and Ben share their insights into how early architectural advice can unlock hidden potential and bring clarity to even the most complex buying decisions.
Seeing Beyond the Surface
Finding the right property isn’t just about ticking boxes on location or layout. It’s about understanding what could be — and having the confidence to pursue it. As Ben, one of our Partners, shares:
“We’re here to give clients clarity from the outset. Our role is to unlock potential — helping them not only find the right house but spot the right opportunity.”
That might be a listed building full of character in need of sensitive restoration, or a tired 1980s home ready for a bold, modern transformation. It could even be a plot with potential for a brand-new build. Whatever the scenario, early architectural input brings clarity, creativity and confidence to the process.
What’s Really Possible?
We’re trained to look beyond what’s currently there — and instead focus on what could be. Many properties don’t reveal their potential immediately, especially if they’re dated or constrained by planning complexities.
“We often join clients for site visits, walking through spaces with fresh eyes,” Ben continues. “We look at how internal layouts could be reimagined, how light might be introduced, and how the flow between interior and garden could be transformed. It’s not about selling a dream — it’s about providing an honest, informed view of what’s feasible.”
Stephen, another of our Partners, adds:
“It’s about helping people move forward with confidence. Knowing what’s realistic – and what’s not – can make all the difference at this stage.”
Insight That Informs Every Decision
Every client’s journey is unique, and so is the support we offer. Some may just want a second opinion during viewings. Others benefit from a more structured feasibility study, where we explore what’s possible in more depth — from early design concepts to potential risks and planning considerations.
Having architectural expertise from day one allows for quick assessments of structure, access, orientation and natural features. We also bring early insight into relevant planning policies, listed status, conservation areas or Green Belt designations — the kind of knowledge that’s essential to informed decision-making.
“Where needed, we’ll bring in our trusted network of planning consultants, surveyors or engineers,” says Ben. “These insights often shape which properties clients pursue — and can even influence the negotiations, based on the potential scope and associated costs.”
Designing with Foresight
A strong vision from the start is vital, especially when working with listed buildings, heritage sites or sensitive locations such as AONBs or Green Belt land.
“We help clients understand what can be done, and how to do it well,” says Stephen. “By addressing these considerations early, we avoid surprises later — and pave the way for more thoughtful, seamless projects.”
From budget setting and project phasing to planning guidance and creative concepting, early input from our team helps ensure that every step taken is a considered one.
Beginning Your Journey with Confidence
Whether you’re restoring a historic property or envisioning a new home, early architectural insight can quietly shape the path ahead. By drawing on our collective expertise across architecture, interiors and landscape, we help uncover what’s possible — bringing clarity to your decisions and cohesion to the process.
As Stephen reflects:
“It’s about more than just design — it’s about guiding people to make thoughtful choices and creating places that feel deeply considered and enduring.”
What’s Next?
Discover our latest Architecture Projects and Instagram page.
Whether you’re looking for a heritage renovation or an imaginative new-build home, our Architecture team is on hand to create thoughtfully-considered and beautifully-crafted homes that will leave a lasting legacy.
Get in touch to get started.