Visual Excellence For Planning Approval

At HollandGreen, architectural visualisation plays a key role in securing planning permission and ensuring the success of technical design. Planning applications often involve multiple stakeholders—from planners and conservation officers to neighbours and design review panels. Clear, photorealistic visualisations help convey not just what is being proposed, but why it works in its context.

By integrating site photography, precedent imagery and architectural drawings, we produce realistic renders that show how a building will sit within its environment—how it will look from key viewpoints, how it will respond to neighbouring architecture, and how material choices align with local character. These visuals help pre-empt planning objections and provide supporting evidence for design decisions, making the approval process smoother and more persuasive.

As your design progresses, visualisation becomes an essential tool for refining layouts, spatial relationships, lighting, and materiality. It helps you and your consultants test options, reduce ambiguity, and make decisions before construction begins—avoiding costly changes later on. From early sketch visuals to fully detailed renderings and VR walkthroughs, our in-house team works closely with architects, interior designers, and landscape designers to ensure technical accuracy and design integrity.

Whether you’re working with a listed building, a challenging site, or a bold contemporary form, visualisation gives your project the best chance of success—on paper, in planning meetings, and on-site.